#170: Tactical Tuesday: Building a Memorable Business Brand

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about branding and its impact on your business. He also shares three tips for improving your business branding efforts.</span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Often, business owners and entrepreneurs don’t take the time needed to think about branding. </span></li> <li><span style="font-weight: 400;">When done well, branding allows you to generate new customers, build employee pride and establish trust in the marketplace. </span></li> <li><span style="font-weight: 400;">Your brand is what people say about your business or logo.</span></li> <li><span style="font-weight: 400;">Branding is how you market your business to compel others to think about your business the way you want them to.</span></li> <li><span style="font-weight: 400;">What people think about certain brands and what they represent is influenced by their exposure to them. </span></li> <li><span style="font-weight: 400;">As examples, Jason shares three sets of brands: Mercedes-Benz, Rolls Royce and Bentley. Family Dollar, Dollar General and a Five & Dime. American Red Cross, Habitat for Humanity and United Way. He then asks listeners to consider the thoughts and emotions that come to mind.  </span></li> <li><span style="font-weight: 400;">Jason offers three tips to improve your branding. </span></li> <li><span style="font-weight: 400;">One, know where your business fits in the market by developing an identity. Start by creating a unique selling proposition (USP). What sets your business apart? Make sure it’s reflected in all of your marketing—through your logo, color schemes, website, social media, etc.</span></li> <li><span style="font-weight: 400;">Two, stay consistent with your messaging and marketing across platfor