170: Sustain Your Branding Efforts | Marketing Tip Monday

<p class="MsoNormal">We hope that the previous Marketing Tips' <a href= "http://www.sipcertified.org/info-hub/marketing-tips/details/3-ways-to-build-a-strong-brand/">strategies to build a strong brand</a> and <a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/do-consumers-trust-your-brand/">practices to maintain consumer trust</a> have been helpful in planning or reviewing your branding strategy. But branding isn’t something you can set and forget.</p> <p class="MsoNormal">Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p class="MsoNormal">This week we’ll go over ways you can manage the brand strategies you have already put in place.</p> <h1>Ensure Consistency with a Style Guide</h1> <p class="MsoNormal">Consistent imagery and language help to provide the voice and visual presence of your brand. A style guide is a document that provides guidelines for the ways in which you communicate through and about your brand. Style guides typically include your logo and any variations of it, your color palette, typography details, and design standards (think minimalist, modern, etc). Having all of this standardized and readily available for reference will help to give direction and provide cohesion for all of your visual communications.</p> <p class="MsoNormal"><em>SIP Tip</em>: check out our <a href= "https://storage.googleapis.com/ccvt_sip/vineyard_team/2023/SIP%20Certified_Style%20Guide.pdf?GoogleAccessId=584177155437-gj8k3r7n1pra0jhqkmodmru0u9geeand@developer.gserviceaccount.com&Expires=1675773495&Signature=DoOc6qEkEwWkZXb8XeXLbpCXmBeYjBQkwDphr%2FLbHSs23Cn%2Fgm61ZyCuogAY%2FcM7%2B8pf0djJ1nGL2%2Fi22bh%2BArRHlMdplK7u4a9gEMPxwoXxR0R14nVbu%2B5I3cwDYTf7yTRAKO%2FuO027CCqBSmr7s