170: Selling Is Something You Do WITH Someone (Not To Them) with Nikki Rausch

<p><span style="font-weight: 400;">Now is a more relevant time than ever to hone your sales skills and really bring out your authentic self while we are all stuck in quarantine. </span></p> <p> </p> <p><span style="font-weight: 400;">My guest today is Nikki Rausch. She is a Sales Expert and the CEO of Sales Maven, where she helps entrepreneurs apply authentic selling tactics that don’t feel out-of-character to you and your business. Nikki also uses Neuro-Linguistic Programming (NLP) to help her clients improve their business (and personal) relationships by better understanding the interaction between the brain and the body.</span></p> <p> </p> <p><span style="font-weight: 400;">This episode is a call out to anyone who has ever struggled with sales or ‘selling’ their products or services. Do you avoid it at all costs or think it’s sleazy? Well, Nikki helps frame the narrative so that you don’t feel like you’re going against the grain. We have an amazing conversation about how to create a sales strategy that works with people and helps people, not pesters them or tries to aggressively force them into buying your product. </span></p> <p> </p> <p><strong>Key Takeaways:</strong></p> <p><span style="font-weight: 400;">[1:20] About today’s episode and guest!</span></p> <p><span style="font-weight: 400;">[2:05] Welcoming Nikki Rausch to the podcast! </span></p> <p><span style="font-weight: 400;">[2:55] Nikki shares a bit about her sales background. </span></p> <p><span style="font-weight: 400;">[4:25] Despite being in sales, Nikki is an introvert! </span></p> <p><span style="font-weight: 400;">[6:20] How do men vs. women sell differently? </span></p> <p><span style="font-weight: 400;">[10:00] We have to be conscious in attracting our ideal clients and the only way we can do that is by putting ourselves out there. </span></p> <p><span style="font-weight: 400;">[11:25] How can we better repel the clients we don’t want without feeling guilty about it? </span></p> <p><span style="font-weight: 400;">[14:25] If you’re putting