170 - How to Build a Marketing Plan, with Peter Mahoney

<p>How does a self-proclaimed science nerd approach marketing? By using the scientific method, of course!</p><p>Peter Mahoney, author of “The Next CMO,” sits down to talk with Daniel about his unique and incredibly analytical approach to marketing tactics.&nbsp; Learn why constant testing is the glue holding a marketer’s success in the balance and why you should always come equipped with a concrete set of goals for your marketing plan, including metrics, targets, and milestones.</p><p>Then, Peter unveils his top tip for aspiring marketers— and why talking to your finance department should be your top priority.&nbsp;&nbsp;</p><p>&nbsp;</p><p>0:00 Intro/Background</p><p>3:51 Testing Your Hypothesis</p><p>6:05 Setting Up a Plan</p><p>13:43 Understanding Data</p><p>19:15 Selling a Marketing Plan</p><p>24:10 Justifying Brand Campaigns</p><p>31:42 A Hill to Die On</p><p>36:11 Where to Find Us</p><p>&nbsp;</p><p>Find Peter:&nbsp;</p><p>LinkedIn: <a href="https://www.linkedin.com/in/pemahoney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/pemahoney/</a></p><p>Podcast: <a href="https://podcasts.apple.com/us/podcast/the-next-cmo/id1454711832" rel="noopener noreferrer" target="_blank">The Next CMO</a></p><p>Book: <a href="https://www.amazon.com/Next-Cmo-Operational-Marketing-Excellence-ebook/dp/B09GPFSWS3/ref=sr_1_1?hvadid=557573091484&amp;hvdev=c&amp;hvlocphy=9028084&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=3110648415131931487&amp;hvtargid=kwd-998860954921&amp;hydadcr=13131_13368216&amp;keywords=the+next+cmo&amp;qid=1686762701&amp;sr=8-1" rel="noopener noreferrer" target="_blank">The Next CMO</a></p><p>&nbsp;</p><p>Follow Daniel:</p><p>Twitter: <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>And thanks to our episode sponsor, Retention.&nbsp