#17: How to Create a Marketing Funnel for Best Results

<p>In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results. </p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:23 – What is a marketing funnel?</li> <li>00:25 – Google a “marketing funnel” and see Neil’s site at the top</li> <li>01:00 – Funneling down from 100 to one or two people</li> <li>01:44 – A marketing funnel is a great way to get people to convert <ul> <li>01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you</li> <li>02:50 – Getting to know your visitors over time</li> <li>03:10 – Collect emails and educate people to build trust</li> <li>03:28 – They will be much more likely to say ‘yes’ a month or so later</li> </ul> </li> <li>02:55 – The top of the funnel</li> <li>04:12 – The middle of the funnel</li> <li>04:33 – The bottom of the funnel, closing them on an offer</li> <li>04:49 – The importance of collecting emails</li> <li>05:02 – <a href="https://www.getdrip.com/">Drip</a> is an easy email automation tool <ul> <li>05:20 – Acquired by <a href= "https://my.leadpages.net/login/?app=&logout=true&nextUri="> Leadpages</a></li> </ul> </li> <li>05:28 – <a href= "https://www.infusionsoft.com/">Infusionsoft</a> has more advanced features</li> <li>05:40 – An example of how the tool is used <ul> <li>06:20 – Tracking what type of emails people open</li> <li>06:50 – Getting people involved in a free trial</li> <li>07:25 – Taking them through multiple funnels</li> <li>07:55 – Infusionsoft lets you track everything so that you can use multiple funnels</li> </ul> </li> <li>09:00 – You don’t have to start out with an advanced method</li> <li>09:25 – Simple processes when you’re starting out</li> <li>10:00 – Use software later on to stay organized</li> <li>11:20 – Keep it simple and make it more complex as it is successful</li> <li>10:54 – We’ll see you in the next episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>A mark