17: Creating Personalized Experiences for All Alumni, Ashley Budd

<p><strong>About Ashley</strong></p><p>Ashley Budd is director of digital marketing for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a digital strategist and project manager for the division. She runs a small team based in Ithaca, N.Y., executing social media, digital content and digital marketing analytics.</p><p>Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She serves as producer for the Higher Ed Live network, a podcast exploring innovations and trends in higher education. She speaks before national nonprofit groups and appears regularly at higher education conferences including Confab Events, NACAC, CASE, and HighEdWeb.</p><p>Ashley is an EverTrue 40 under 40 winner and the creator of a digital marketing newsletter for advancement professionals (<a href="https://mailchi.mp/ashleybudd/inbox">sign up here</a>). </p>