169 – Tell Better Stories, Win Better Prospects

<p><a href="https://www.wirebuzz.com/todd-hartley" rel="noopener noreferrer" target="_blank">Todd Hartley</a>, CEO of <a href="https://www.wirebuzz.com/" rel="noopener noreferrer" target="_blank">WireBuzz</a>, is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it really because their prospects have short attention spans, or is it because their business stories just suck? Get ready for some truth bombs about what happens when marketers stop innovating, what it means to create rabbit holes, and how to get rid of one-size-fits-all marketing techniques. All that, plus the Flava of the Week about how healthcare is at a crossroads. </p><p>Shout-out to the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo! </p><p>Next steps: </p><ul><li><a href="https://www.youtube.com/channel/UCbnrCqEoFKwWkfg-0oPVjMA" rel="noopener noreferrer" target="_blank">Subscribe to Season 2 of Now What??</a> on the Shift.Health YouTube channel </li><li>Check out some of our favorite related podcasts: <a href="https://shift.health/show/dgtl-voices/" rel="noopener noreferrer" target="_blank">DGTL Voices</a> with Ed Marx, <a href="https://shift.health/show/healthcare360/" rel="noopener noreferrer" target="_blank">Healthcare 360</a> with Scott Burgess, and <a href="https://www.healthcareittoday.com/category/healthcare-it-today-podcasts/" rel="noopener noreferrer" target="_blank">Healthcare IT Today</a> with John Lynn and Colin Hung </li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>