169 | Strengthening Our Customer Experience with Jordan Kentris, A Good Day

<p><span style="font-weight: 400;">Hey friends! Have you ever considered what it might be like to marry your interests and passions within your business? In this episode, I brought on Jordan Kentris of A Good Day, a</span> <span style= "font-weight: 400;">bespoke experience studio specializing in custom stationery, events, branding and user experience. </span></p> <p><span style="font-weight: 400;">Jordan has taken his love for physical products and his background in User Experience (UX)  to create a better customer journey for his clients. We talk about what he’s done to create this process for his customers and the benefits that come with developing a strong focus on customer experience.</span></p> <p><span style="font-weight: 400;">He gives us a better look into how you can incorporate this into your email marketing strategy and what data you should be looking for to create change within your business. Be sure to take notes because Jordan shares a few concrete strategies you can implement and his favorite tech tools for tracking customer engagement on your website.</span></p> <p><span style="font-weight: 400;">If you want to learn more from Jordan, join us in Proof to Product LABS.  He’s one of our LABS members and we have a special Coffee Chat coming up where he’ll answer user experience questions for the group!</span></p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How he’s begun to merge the two sides of his business together</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why this work is important to Jordan</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How he goes about creating a strong user experience</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What you can do to create and market your products in a way that relates to your ideal customer</span></li> <li style="font-weight: 400;"><span