169: Real-Time Rendering and Virtual Reality Series: Storytelling is Story Selling

<div>Enoch Chow, Director of Digital Practice at EYRC Architects, and Matt McMullen, Associate Principal at Abel Design Group, join us on this episode 169 of Art of Construction.</div> <div> </div> <div>Enscape's company statement starts with this message: “Enscape has a passion for 3D and VR. Our mission is to realistically experience the design of any project ahead of construction. This creates higher confidence and leads to better and faster decisions.”</div> <div> </div> <div>Several months ago we featured the founder and managing director of Enscape, Moritz Luck on AOC episode 157 entitled <em>How a Video Game Became Architecture’s Most Powerful New Tool. </em>Now, after hearing the story of how this amazing new company and tool came to be, we wanted to take a deeper dive into Enscape and what it has to offer to the AEC community. We’ll be doing this by interviewing three power users who utilize Enscape in their architecture firms.</div> <div> </div> <div>On this first episode in the series we spoke with Enoch Chow, who as Director of Digital Practice has lead the charge of incorporating Enscape into business operations at his firm. Devon, Matt and him spoke at length about the history of rendering in the architecture and construction worlds and why it’s so valuable that what used to take up to 2-3 weeks can now be done in a few hours with Enscape. This is the power of <strong>real-time</strong> rendering. </div> <div> </div> <div>Ultimately, Enscape is about setting up architects and designers to create the best possible presentations they can for their project’s stakeholders. Those precious hours in front of all relevant parties on a construction project are architects’ time to shine, and the moment most vital for the financial success of their firm. More than ever before, Enscape allows users to use these precious hours to really tell the story of their design, what their intentions were, what it will feel like spatially, and to really leave all stakeholders with that “WOW” factor that is never possible t