#169: Panera Bread Shares Subscription Insights - its Powerful, Disruptive Approach to Customer Loyalty.

<p><a href="https://www.panerabread.com/en-us/home.html"><strong>Panera Bread</strong></a><strong> </strong>is a US bakery chain of over 2,000 cafes and it<strong> </strong>operates one of the restaurant industry's largest loyalty programmes.&nbsp;</p> <p>In early 2020, it dramatically changed the loyalty industry with a disruptive subscription proposition, offering unlimited coffee for just $8.99 a month.</p> <p>Guided by a clear insight on customer needs from it's member base, it has earned respect around the world for creating a whole new business model, leveraging the power of subscription psychology to delight its members. &nbsp;</p> <p>In this fascinating discussion, I'm joined by <a href="https://www.linkedin.com/in/meenakshi-nagarajan-9956b5/"><strong>Meenakshi Nagarajan, SVP, Recurring Revenue and Loyalty at Panera Bread</strong></a><strong>,</strong> who shares some of the challenges that they overcame to create this incredible success story, as well as its latest strategy - partnering with other like-minded brands to drive further disruption and ultimately, extraordinary growth from this paid loyalty&nbsp;proposition.&nbsp;</p> <p><br></p> <p><br></p> <p>1) <a href="https://www.linkedin.com/in/meenakshi-nagarajan-9956b5/"><strong>Meenakshi Nagarajan, SVP, Recurring Revenue and Loyalty at Panera Bread</strong></a></p> <p>2) <a href="https://www.panerabread.com/content/dam/panerabread/documents/press/2020/panera-coffee-subscription-release-2.27.20.pdf" target="_blank"><strong>Panera Bread Subscription Loyalty - Press Release</strong></a> - February 2020</p> <p>3) <a href="https://www.panerabread.com/en-us/home.html"><strong>Panera Bread</strong></a></p> <p><br></p>