#169 - Brian Massey: How Data Science Helps Cold Emails Perform Better

<p><span style="font-weight: 400;">Today we are talking to Brian Massey, the founder of the Conversion Sciences, which is a data-driven conversion optimization agency with lab coats. Brian is also the author of the Amazon bestseller</span> <em><span style= "font-weight: 400;">Customer Creation Equation</span></em><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">He is joining us today to talk about data behind messaging, and metrics that can help us perform better with emails.</span></p> <p><span style="font-weight: 400;">Enjoy!</span></p> <h1><strong>HERE’S WHAT WE COVER IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to tweek emails in order to have better conversion</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to prepare your list before engaging the agency</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The best strategy for increasing your open rate</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Is trust the most important metric?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to arrive to the right message that will lead to conversion</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The most important triggers for clicking reply button</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to choose the right form of email </span></li> </ul> <p><span style="font-weight: 400;">So these were Brian’s tips from the conversion lab. Put them to action and let us know how it goes!! </span></p> <p><span style="font-weight: 400;">Happy Cold Emailing! </span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p> <h1><span style="font-weight: 400;">Resources:</span></h1> <ul> <li style="font-weight: 400;"><a href= "https://www.amazon.com/Your-Customer-Creation-Equation-Unexpected/dp/0983330735"> <span style="font-weight: 400;">Your Customer Creation Equation</