168: Don’t limit your marketing budget. Christian Meermann, Cherry Ventures

<p>"<em>The biggest mistake a company can make is not to communicate at all. As a founder, you need to start in the early stages and continually be strategic and smart about it,</em>“ says Christian Meermann. Together with Daniel Glasner and Filip Felician Dames, Christian has backed some of Europes most game-changing ventures. <br> <br> Their VC Cherry Ventures teams up with founders from all industries, beginning at the (pre-)seed stage. Their impressive portfolio includes the likes of Auto1, Flixbus, Formel Skin, Forto, Flaschenpost, Flink, Amboss, and many more. <br> <br> Prior to Cherry, Christian was instrumental in scaling ecommerce giant Zalando as their long-time CMO. Lacking experience when he started, Christian studied 500-page book "Website Boosting 2.0“ at night and applied what he learnt the next day. <br> <br> Tune in to find out: <br> 🚦When startups should not limit their marketing budget <br> 🪢 What the key skills of a CMO are today<br> 📣 Why a brand name matters so much<br> 🌳 Why entrepreneurship is vital for society<br> 💸 How the world of venture capital is changing in Europe <br> <br> <br> The episodes mentioned in the conversation<br> 125: Taking responsibility as a CEO. Michael Wax, Forto<br> 143: Turning transactions into interactions. Marc-Alexander Christ, SumUp <br> <br> Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: <a href="https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535">https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535</a> <br> <br> #consumer, #foodtech, #earlystage, #europeantech und #venturecapital</p>