167 | Marketing for Virtual Tradeshows with Katie Hunt

<p><span style="font-weight: 400;">Hey friends! As more and more of you are dipping your toes into the world of virtual tradeshows I’ve been receiving questions on how to build out strategic marketing plans for these events.</span></p> <p> </p> <p><span style="font-weight: 400;">That’s why today I am exploring the tactics you can implement to help reach more of your wholesale customers at a virtual tradeshow event. You’ll learn how you can determine if a virtual tradeshow is the right fit for you and your budget. I discuss using a tiered outreach system and all of the different avenues I recommend using (plus tips for optimizing each one!)</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE: </span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Questions to ask yourself when considering attending a virtual tradeshow</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why I recommend a tiered outreach system</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of email marketing and getting in touch with your leads</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you should be utilizing snail mail before and after the show (and things you can include in mailings)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to leverage your social media and tips for what to post, repurposing and being active</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should be customizing your online showroom</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you can make the most out of your marketing by making sure that your branding is cohesive and aligned with your overall marketing strategy</span></li> </ul> <p><span style="font-weight: 400;">For full show notes and resources, head to: <a href="https://bit.ly/PTPEp167" target= "_blank" rel="noopener">bit.ly/PTPEp167</a></span></p> <p><strong>Join the Paper Camp E