#167: Fred Reichheld - Loyalty Industry Legend - Launches "Winning On Purpose - the Unbeatable Strategy of Loving Customers"

<p>As the creator of the "net promoter system", <a href="https://www.linkedin.com/in/fredreichheld/"><strong>Fred Reichheld</strong></a> is a true legend in the loyalty industry.&nbsp;</p> <p>His career spans 44 years as a consultant, author of four best-selling books and an internationally-renowned speaker on loyalty, and currently a Fellow with Bain &amp; Co.</p> <p>He joins me today to introduce his latest book called "<a href="https://www.amazon.ae/Winning-Purpose-Unbeatable-Strategy-Customers/dp/1647821789/ref=sr_1_1?crid=2KIQAKPXP8SHJ&amp;keywords=winning+on+purpose+the+unbeatable+strategy+of+loving+customers&amp;qid=1636025597&amp;sprefix=winning+on+p%2Caps%2C280&amp;sr=8-1" target="_blank"><strong>Winning On Purpose - The Unbeatable Strategy of Loving Customers</strong></a>" - which features some profound new ideas on the very fundamentals of how we do business.&nbsp;</p> <p>He challenges the dominant corporate approach based on greed, and shares powerful evidence of how NPS leaders in every category, consistently earn superior profits.&nbsp;</p> <p>This book also introduces his new framework, which he describes as the accounting-based twin for net promoter score - called "earned growth rate" - which is set to become another industry standard and framework for excellence.&nbsp;</p> <p>In my view, Fred's work and this latest book are deeply important to us as loyalty professionals, business practitioners and human beings living "on purpose".</p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/fredreichheld/"><strong>Fred Reichheld</strong></a><strong> - </strong>Bain Fellow, Author/Speaker on Loyalty, Creator of the Net Promoter System</p> <p>2) <a href="https://www.linkedin.com/company/bain-and-company/" target="_blank"><strong>Bain &amp; Company&nbsp;</strong></a></p> <p><strong>3) </strong><a href="https://www.bain.com/consulting-services/customer-strategy-and-marketing/nps-prism/" target="_blank"><strong>NPS Prism</strong></a><strong>&nbsp;</strong>