166 – What’s Helping and Hurting Digital Health Adoption

<p><a href="https://www.linkedin.com/in/stefanbehrensx/" rel="noopener noreferrer" target="_blank">Stefan Behrens</a>, CEO and co-founder of <a href="https://gyant.com/" rel="noopener noreferrer" target="_blank">GYANT</a>, is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, learn how automation and AI fill gaps in the healthcare customer experience, and how to make progress by focusing on a single use case. </p><p>All that, plus the Flava of the Week about finding a better way to do healthcare marketing. How do we engage leaders who still think that consumers think, act, and buy in the same ways as they used to? &nbsp;</p><p>Shout-out to the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo!</p><p>Next steps: </p><ul><li><a href="https://www.linkedin.com/in/stefanbehrensx/" rel="noopener noreferrer" target="_blank">Connect with Stefan Behrens on LinkedIn</a> </li><li><a href="https://www.youtube.com/channel/UCbnrCqEoFKwWkfg-0oPVjMA" rel="noopener noreferrer" target="_blank">Subscribe to Season 2 of Now What??</a> on the Shift.Health YouTube channel</li><li>Check out some of our favorite related podcasts: <a href="https://shift.health/show/dgtl-voices/" rel="noopener noreferrer" target="_blank">DGTL Voices</a> with Ed Marx, <a href="https://shift.health/show/healthcare360/" rel="noopener noreferrer" target="_blank">Healthcare 360</a> with Scott Burgess, and <a href="https://www.healthcareittoday.com/category/healthcare-it-today-podcasts/" rel="noopener noreferrer" target="_blank">Healthcare IT Today</a> with John Lynn and Colin Hung</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.