166 - Quantity vs. Quality Content, with Blake Emal

<p>How does a strategic marketing advisor think about building a social media audience?&nbsp;&nbsp;</p><p>Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing.&nbsp;</p><p>From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience growth using various social media platforms.&nbsp;</p><p>Tune in as Blake discloses his hottest tips for building a following, including the importance of quantity over quality, adapting quickly to technological change, and the differences between building a brand vs. a personal account.</p><p>&nbsp;</p><p>0:00 Intro/Background</p><p>1:52 Building an Audience</p><p>8:28 Brand vs. Personal Accounts</p><p>10:51 Creating Account Content</p><p>14:12 Future Growth</p><p>17:56 A Hill to Die On</p><p>23:30 Words of Advice</p><p>&nbsp;</p><p>Follow Blake:&nbsp;</p><p>Twitter: <a href="https://www.twitter.com/heyblake" rel="noopener noreferrer" target="_blank">https://www.twitter.com/heyblake</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/uxblake/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/uxblake/</a></p><p>&nbsp;</p><p>Follow Daniel:</p><p>Twitter: <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit <a href="http://www.retention.com/" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.&nbsp;</p><p>&nbsp;</p><p>Sign up for The Marketing Millennials newsletter:&nbsp;