166: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique

<p><span style="font-weight: 400;">This week we have a bonus episode with Charis Jones, owner of Sassy Jones Boutique in the guest chair!</span></p> <p><span style="font-weight: 400;">Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle Parties.”</span></p> <p><span style="font-weight: 400;">I’ve been fascinated by how Charis grew her boutique into a 7-figure business, so I had to have her in the guest chair. If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you!</span></p> <p><span style="font-weight: 400;">On today’s episode, we talk about:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Charis was first called to side hustling and entrepreneurship after she kept getting laid off</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How being a Mom of 4-year old twin boys kicked her hustle into overdrive</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers</span></li> </ul> <p><span style="font-weight: 400;">I learned a TON from Charis in this episode, including the mental shift I need to personally make to take my business to the next level. I can’t wait for you to hear so visit sidehustlepro.co/