165 - Proven Tactics on How to Grow Your Audience, with Chenell Basilio

<p>What’s the best way to build your email list without the help of paid advertising?&nbsp;</p><p>Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience.&nbsp;</p><p>She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing.&nbsp;</p><p>0:00 Intro/Background</p><p>2:15 Tactics for Growing an Audience</p><p>7:22 Things Top Creators are Doing</p><p>16:40 Podcast Promotion</p><p>20:40 Things I’ve Learned</p><p>22:56 Paid Advertising Lessons</p><p>28:56 A Hill to Die On</p><p>29:07 Find Us&nbsp;</p><p>&nbsp;</p><p>Follow Chenell:&nbsp;</p><p>Website and Newsletter: <a href="https://www.growthinreverse.com/" rel="noopener noreferrer" target="_blank">https://www.growthinreverse.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/chenellco/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/chenellco/</a></p><p>Twitter: <a href="https://www.twitter.com/Chenellco" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Chenellco</a></p><p>&nbsp;</p><p>Follow Daniel:</p><p>Twitter: <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit <a href="http://www.retention.com/" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.&nbsp;</p><p>&nbsp;</p><p>Sign up for The Marketing Millennials