165 – Journey-Based Marketing: A Bridge To CX

<p><a href="https://www.linkedin.com/in/matthummel/" rel="noopener noreferrer" target="_blank">Matt Hummel</a> from <a href="https://paragon-inc.com/" rel="noopener noreferrer" target="_blank">Paragon</a> is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journey-based thinking and where they need improvement. </p><p>All that, plus the Flava of the Week about billboards. Yes, billboards. What will it take for us to finally stop doing things that we know aren't effective? </p><p>Shout-out to the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo!</p><p>Next steps: </p><ul><li><a href="https://www.linkedin.com/in/matthummel/" rel="noopener noreferrer" target="_blank">Connect with Matt Hummel on LinkedIn.</a></li><li><a href="https://www.youtube.com/channel/UCbnrCqEoFKwWkfg-0oPVjMA" rel="noopener noreferrer" target="_blank">Subscribe to Season 2 of Now What??</a> on the Shift.Health YouTube channel. </li><li>Check out some of our favorite related podcasts: <a href="https://shift.health/show/dgtl-voices/" rel="noopener noreferrer" target="_blank">DGTL Voices</a> with Ed Marx, <a href="https://shift.health/show/healthcare360/" rel="noopener noreferrer" target="_blank">Healthcare 360</a> with Scott Burgess, and <a href="https://www.healthcareittoday.com/category/healthcare-it-today-podcasts/" rel="noopener noreferrer" target="_blank">Healthcare IT Today</a> with John Lynn and Colin Hung.</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>