164 - How AI Will Affect Ads, with Kasim Aslam

<p>Is AI a marketer’s best friend or worst foe?&nbsp;</p><p>Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both?&nbsp;</p><p>Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to improve efficiency rates.&nbsp;</p><p>Then, find out what marketing hill Kasim would die on and why you should go ahead girl, go 'head niche down.&nbsp;</p><p>&nbsp;</p><p>0:00 Intro/Background</p><p>1:18 AI for Search</p><p>6:37 AI &amp; Job Security</p><p>14:11 AI &amp; Ads</p><p>19:17 AI &amp; Supply Chain Efficiency</p><p>22:27 The State of SEO</p><p>29:15 A Hill to Die On</p><p>33:08 Words of Advice</p><p>&nbsp;</p><p>Follow Solutions 8:&nbsp;</p><p>Website: <a href="https://sol8.com/" rel="noopener noreferrer" target="_blank">https://sol8.com</a></p><p>YouTube: <a href="https://www.youtube.com/user/solutionseight" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/solutionseight</a></p><p>&nbsp;</p><p>Follow Kasim:</p><p>Email: googleads@sol8.com</p><p>Twitter: <a href="https://www.twitter.com/casamuslim" rel="noopener noreferrer" target="_blank">https://www.twitter.com/casamuslim</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/kasimaslam/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kasimaslam/</a></p><p>&nbsp;</p><p>Follow Daniel:</p><p>Twitter: <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS c