163. How to Approach Negative Reviews Using Behavioral Economics

<p><span style="font-weight: 400;">Today we are going to be talking about something that is sort of a fact of life whether we like it or not. If you want to live in the world amongst other people and put your personal or professional brand out there, you need to be prepared for negative reviews.</span></p> <p><span style="font-weight: 400;">This episode was inspired by a long-time listener who has become a friend and colleague – Jeff Pool from the Human Behavior Lab at Texas A&M University. Thankfully, it wasn’t inspired by him giving a negative review to The Brainy Business or anything like that. Instead, it was something he suggested a while back could be an interesting episode. It felt like the right time with my book just coming out a couple of months ago now, and the recent behavioral economics analysis of Amazon episode where I talked about the power of social proof and how they popularized reviews. </span></p> <p><span style="font-weight: 400;">I also asked the BE Thoughtful Revolution for some insights on what they might like to know or what comes to mind when thinking about negative reviews while creating the content for today’s episode. The consensus was based on how to respond to them: Should it be done right away or delayed? Publicly or privately? What tone to use? And more. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:07] Today’s episode is dedicated to negative reviews.</span></li> <li><span style="font-weight: 400;">[00:45] If you want to live in the world amongst other people and put your personal or professional brand out there, you need to be prepared for negative reviews.</span></li> <li><span style="font-weight: 400;">[03:42] Melina shares an email from her friend Kurt Nelson of the Behavioral Grooves podcast hoping I’d get 4.7 stars on my book.</span></li> <li><span style="font-weight: 400;">[05:11] It is important to accept that negative reviews are coming and just wrap your head around that.</span></li> <li><span style=