162 – Watch What I Do, Not What I Say

<p><a href="https://irrationallabs.com/our-team/?view=richard-mathera" rel="noopener noreferrer" target="_blank">Richard Mathera</a>, managing director at <a href="https://irrationallabs.com/our-team/?view=richard-mathera" rel="noopener noreferrer" target="_blank">Irrational Labs</a> is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge the gap and leads us to simplify. All that, plus the Flava of the Week about what Marketing should be promising to consumers and how to fulfill that promise. </p><p>If you like Healthcare Rap, check out <a href="https://shift.health/show/healthcare360/" rel="noopener noreferrer" target="_blank">Healthcare 360</a> with Scott Burgess and <a href="https://shift.health/show/dgtl-voices/" rel="noopener noreferrer" target="_blank">DGTL Voices</a> with Ed Marx. </p><p>Check out Irrational Labs’ <a href="https://behavioraleconomicsbootcamp.com/behavioral-design-for-health-course/?utm_source=podcast&amp;utm_medium=healthcare_rap&amp;utm_campaign=show_notes" rel="noopener noreferrer" target="_blank">Behavioral Design for Health Boot Camp</a>. </p><p>Shout-out to the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo!</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>