162 | Pinterest Strategies with Diana Keeler, A+ Pins

<p><span style="font-weight: 400;">Hey friends! Does Pinterest sometimes feel like just another social media platform you have to keep up with? I’m here to tell you this: it’s so much more than that. Pinterest is a powerful search engine, much like Google and by leveraging your Pinterest strategy, you could potentially be bringing tons of traffic to your website.</span></p> <p> </p> <p><span style="font-weight: 400;">That’s why I wanted to bring on Diana Keeler. Diana has worked for and contributed to some of the biggest editorial outlets in the world and now works with retailers and editors to capture the attention of new readers and potential buyers on Pinterest. </span></p> <p> </p> <p><span style="font-weight: 400;">Today Diana and I talk about playing the long game of Pinterest. We talk about everything from how to get started, why you need to optimize your pins and keywords and what tools to use to create a consistent pinning strategy. We also chat about the Verified Merchant Program that Pinterest recently rolled out and why you should consider investing in advertising on Pinterest. </span></p> <p> </p> <p><span style="font-weight: 400;">If you’re ready to up your Pinterest strategy or want to learn how to bring over more people to your website from Pinterest then this is the episode for you!</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p> </p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Misconceptions that people have about using Pinterest</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she got nearly 150,000 sessions to her blog from Pinterest</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she’s seen growth on her email list with little incentives</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Mistakes that people make when getting started on Pinterest</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you need to have clear