#162 - Peep Laja: Ten Rules For Effective Cold Emails

<p><span style="font-weight: 400;">Today we are joined by Peep Laja, the founder and CEO of CXL.com, which is a source for optimization, growth and digital analytics expertise, and a new SAAS company copytesting.com, an audience research tool for your copy.</span></p> <p><span style="font-weight: 400;">Let’s welcome him and collect some great knowledge on cold and sales emails. Enjoy!</span></p> <h1><strong>HERE’S WHAT WE COVER IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to increase your open rate by having a clear short subject line</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The advantage of a short email</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Three things you should skip in your cold email</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should have a time-sensitive reason for reaching out</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Targeting the pain your email is going to solve</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to answer “Why did I choose you?” in your cold email</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What you can achieve by a Yes/No CTA</span></li> </ul> <p><span style="font-weight: 400;">We made this conversation a teardown of Peep’s ten rules for effective cold emails, and you are leaving with a checklist for making a really good cold email strategy. Go for it!</span></p> <p><span style="font-weight: 400;">Happy cold emailing!</span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p> <h1><strong>Resources:</strong></h1> <ul> <li style="font-weight: 400;"><a href= "https://cxl.com/"><span style= "font-weight: 400;">https://cxl.com/</span></a></li> <li style="font-weight: 400;"><a href= "https://copytesting.com/"><span style= "font-weight: 400;">https://copytesting.com/</span></a></li> <li style="font-weight: 400;"><a href= "https: