162. Do You Subtract Enough? An interview with Dr. Leidy Klotz

<p><span style="font-weight: 400;">Today I am very excited to have Dr. Leidy Klotz on the show to talk about how we humans have an instinct for adding things. We want more and often don’t even think about taking things away. But why is that? Why do we have adding instincts? Why are we so averse to less, and how could we see the value in it? </span></p> <p><span style="font-weight: 400;">That is a little of what we talk about today in this conversation which centers around Leidy’s new book,</span> <em><span style= "font-weight: 400;">Subtract</span></em><span style= "font-weight: 400;">. It’s really fascinating and more than mere minimalism. As Leidy says in the conversation, he isn’t advocating that less is always better, that you</span> <em><span style= "font-weight: 400;">never</span></em> <span style= "font-weight: 400;">should want more. Instead, this is more focused on thinking about it; considering the benefit of less before making a choice. Plus, you get to learn about his possibly surprising first career before getting into academia! </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:06] In today’s episode I’m excited to introduce you to Dr. Leidy Klotz, author of the new book,</span> <em><span style= "font-weight: 400;">Subtract</span></em><span style= "font-weight: 400;">.</span></li> <li><span style="font-weight: 400;">[03:30] Leidy shares about himself, his background, and how he has gotten to behavioral science. </span></li> <li><span style="font-weight: 400;">[05:44] There is a way that people should go and then what they will actually do.  </span></li> <li><span style="font-weight: 400;">[06:34] Engineering is the creative application of science. There is a huge overlap between engineering, architecture, and behavioral science. </span></li> <li><span style="font-weight: 400;">[08:05] People have been doing choice architecture for a long time, it has just been called marketing. </span></li> <li><span style="font-weight: 400;">[08:44]