162: 3 Places to Talk About Sustainability in Your Marketing | Marketing Tip Monday

<p>"In North America, and the U.S. particularly, sustainability has grown from a nice-to-have to a key trigger for consumers," according to <a href= "https://www.foodbusinessnews.net/articles/14977-consumer-expectations-moving-beyond-the-label">Food Business News</a>.</p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p>Today we share three places where you can create a story narrative around your sustainable practices to drive sales.</p> <h1>1. Online</h1> <p>Consumers are increasingly using the internet and social media to find and share their favorite brands. So, bolster up your website like these two brands.</p> <p><a href= "https://castorocellars.com/discover/sustainability">Castoro Cellars</a> has a dedicated page on their website complete with a video showcasing their solar arrays, an image of their recent environmental award, and an explanation on what sustainable agriculture is.</p> <p>Another great example is the Farming for the Future blog post by <a href= "https://blog.pisonivineyards.com/notes/farming-for-the-future-sustainable-pisoni-vineyards/"> Pisoni Vineyards</a>. This article includes beautiful photography of their insectary, the tools they use to reduce water, and how they care for their team by providing competitive wages, health insurance, and excellent training.</p> <p>Your website is the perfect place to showcase the sustainable practices that you use. Talk with your farmer, winemaker, owner, and the whole team to gather up stories that are specific to your brand. Pair them with nice photography to give your customers a peek behind the scenes of your great wine. If you are SIP Certified, you can also include the <a href= "https://www.sipcertified.org/mem