161 | Optimizing Our Website with Jessica Freeman, Jess Creatives

<p><span style="font-weight: 400;">Hey friends! Did you know that when someone lands on your website you only have 5 seconds to capture their attention? That’s not a lot of time, so I wanted to bring on an expert to help you better understand how you can maximize those 5 seconds and get people to stick around longer. </span></p> <p> </p> <p><span style="font-weight: 400;">Whether you’ve been in business for many years or are just getting started you’re in for a treat with this guest, Jessica Freeman. Jessica Freeman is the founder of Jess Creatives. She is a web designer, tech strategist, and an expert in all things SEO and website optimization. Jessica is someone who has a wealth of knowledge in this field and has been a huge help to me and my business for the last five years.</span></p> <p> </p> <p><span style="font-weight: 400;">She shares so much helpful insight today about leveraging keywords for SEO (including how to research keywords and where to put them on your website). We talk about the mistakes many business owners make on their websites so you know exactly what to avoid! </span></p> <p> </p> <p><span style="font-weight: 400;">We chat about everything from navigation bars and product thumbnails to her thoughts on using carousel images. She also shares tools you can use for research and analyzing your audience’s behavior. Be sure to stick around to the end to hear the three takeaways that I want you to get from this episode!</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p> </p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The biggest mistakes she sees people making on their websites</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Strategies you can utilize to maximize the first 5 seconds that a visitor arrives on your website</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Jessica doesn’t recommend using carousel images on your website</span></li> <li style="font-weight: 400;"><span s