#161 - Nir Eyal: How To Form Habits With Cold Email

<p><span style="font-weight: 400;">Today's special guest is Nir Eyal, an American author, Stanford lecturer, and investor. </span></p> <p><span style="font-weight: 400;">You probably know him from his bestselling book</span> <em><span style="font-weight: 400;">Hooked: How to Build Habit-Forming Products</span></em><span style= "font-weight: 400;">, and</span> <em><span style= "font-weight: 400;">Indistractable: How to Control Your Attention and Choose Your Life.</span></em></p> <p><span style="font-weight: 400;">Let’s have a class on forming habits and use these lessons when we are composing our cold emails. Enjoy!</span></p> <h1><strong>HERE’S WHAT WE COVER IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Can email be a habit forming product?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to get better at removing cognitive load</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to recognize and understand someone’s internal trigger</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to discover someone’s key behaviour </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How we can handle uncertainty </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Honing the power of the habit</span></li> </ul> <p><span style="font-weight: 400;">Nir gave us some golden takeaways, not only for cold emailing, but also for other areas of our life. Try to incorporate them and you’ll see a big difference.</span></p> <p><span style="font-weight: 400;">Happy cold emailing!</span></p> <p><span style="font-weight: 400;">Jerem and Jack</span></p> <h1><strong>Resources:</strong></h1> <ul> <li style="font-weight: 400;"><a href= "https://quickmail.io/goodies/"><span style= "font-weight: 400;">https://quickmail.io/goodies/</span></a></li> <li style="font-weight: 400;"><a href= "https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788/ref=pd_lp