161 Messaging is About Being a Messenger, Not Wordsmithing

<p>The most common question I get is “Can you help me create a dialed-in elevator pitch?” </p> <p>That’s because at the first mention of “messaging,” people often think we’re talking about <em>wordsmithing</em>. </p> <h3><strong>It’s not about getting the words right. It’s about being a Messenger.</strong></h3> <p>Yes, clear, connected messaging is important for people to understand the impact of your work and know if it’s for them.</p> <p>But that’s not <em>your</em> primary job. (You can hire a <a href="http://adriadecorte.com/copywriting">copywriter</a> for that, wink wink.) Your primary job is to be the Messenger and deliver the message. </p> <h4>In episode 161, we talk about how the most powerful thing you can do for your message is to make the shift from messaging to <em>Messenger</em>.</h4> <p>Listen in.</p> <h3><strong>Deeper support from me:</strong></h3> <ul> <li><strong><em>What’s your Messenger Archetype?</em></strong> <a href="http://adriadecorte.com/quiz" target="_blank" rel= "noreferrer noopener"><strong>Take the quiz</strong></a>.</li> </ul> <ul> <li><strong>In this time of quarantines, your online messaging is key.</strong> As a <a href="http://adriadecorte.com/copywriting" target="_blank" rel= "noreferrer noopener"><strong>Copywriter</strong></a> + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it <em>moves</em> them to sign up. Interested? I’d love to <a href= "https://adriadecorte.as.me/schedule.php?appointmentType=13927455" target="_blank" rel="noreferrer noopener">chat</a>.</li> </ul> <p>Have you ever gotten hung up on wordsmithing something? Let me know in the comments <a href="http://instagram.com/adriadecorte" target="_blank" rel="noreferrer noopener">over on Instagram</a><em>.</em> </p> <p>Warmth,<br /> Adria</p>