161: Better Enabling Sales Engineers for Success w/ John Care (MSN)

<p>How is the role of the Sales Engineer (SE) changing, and what is needed to enable Sales Engineers for success?</p> <p>These are some of the questions we posed to Sales Engineer author, training and consulting expert John Care. Having trained thousands and run Sales Engineering for the likes of CA, Business Objects and Clarify to name a few, he was just the expert we needed to capture an understanding of the changing role of the SE, how to optimize SEs for virtual environments, how to keep SEs better enabled, engaged and retained.</p> <p><a href="https://www.linkedin.com/in/johncare/" target="_blank">https://www.linkedin.com/in/johncare/</a></p> <p>#salesengineer #salesenablement #revenueenablement</p>