#160: James Hurman, Founding Partner of Previously Unavailable

<p>Effectiveness &amp; Inspiration. </p> <p>The currency of every brand manager, strategist, and strategically minded creative. </p> <p>This week we are lucky enough to be joined by James Hurman, Graduate of Strategic Planning, Entrepreneur, Author, Founder/Co-founder of Previously Unavailable, Tracksuit, AF Drinks, Toothcrush, and Champion of Marketing Effectiveness.</p> <p>If all his accolades don’t say enough, you’ll have to tune in as he maps out the intricacies between above-the-line and below-the-line strategy, breaks down the magic of a high-functioning strategic/creative relationship, and applies the skills of strategic planning to entrepreneurship. </p> <p>You may even leave this episode wondering if Super Bowl ads are really long-term brand tactics…</p> <p><br></p> <p><strong>Links: </strong></p> <p>Connect with James: <a href="https://www.linkedin.com/in/jameshurman/" target="_blank" rel="noopener noreferer">here</a></p> <p>Buy his book: <a href="http://www.thecaseforcreativity.com/#home" target="_blank" rel="noopener noreferer">here</a></p> <p>Connect with us: <a href="https://www.linkedin.com/company/66741635/admin/" target="_blank" rel="noopener noreferer">here</a></p> <p><br></p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: <a href="https://podcasters.spotify.com/pod/show/breakenter/support" rel="payment">https://podcasters.spotify.com/pod/show/breakenter/support</a>