160 - How Marketing and Sales Can Work Together, with Leslie Venetz

<p>As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.</p><p>&nbsp;</p><p>She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.&nbsp;</p><p>&nbsp;</p><p>Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.&nbsp;</p><p>&nbsp;</p><p>0:00 Background</p><p>1:49 Embracing a Sales-Led Approach</p><p>3:18 Outbound vs. Inbound Sales</p><p>13:57 Marketing Success</p><p>19:30 Improving Efficiency</p><p>32:50 A Hill to Die On</p><p>&nbsp;</p><p>Follow Leslie:</p><p>&nbsp;</p><p>LinkedIn: <a href="https://www.linkedin.com/in/leslievenetz/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/leslievenetz/</a></p><p>&nbsp;</p><p>Follow Daniel:</p><p>&nbsp;</p><p>Twitter: <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>Sign up for The Marketing Millennials newsletter:&nbsp;</p><p><a href="http://www.workweek.com/brand/the-marketing-millenials" rel="noopener noreferrer" target="_blank">www.workweek.com/brand/the-marketing-millennials</a></p><p>&nbsp;</p><p>Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:</p><p><a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p>&nbsp;</p>