160: Get Different with Mike Michalowicz

<p><span style="font-weight: 400;">Our guest today is not only a listener favorite, but he was also the very first guest on the Profit By Design podcast!</span></p> <p><span style="font-weight: 400;">Mike Michalowicz (pronounced mi-CAL-oh-witz) is the entrepreneur behind three multi-million dollar companies and is the author of</span> <em><span style= "font-weight: 400;">Get Different</span></em><span style= "font-weight: 400;">,</span> <em><span style= "font-weight: 400;">Profit First, Clockwork, The Pumpkin Plan</span></em><span style="font-weight: 400;">, and</span> <em><span style="font-weight: 400;">Fix This Next</span></em><span style="font-weight: 400;">. He is a former small business columnist for</span> <em><span style= "font-weight: 400;">The Wall Street Journal</span></em> <span style="font-weight: 400;">and regularly travels the globe as an entrepreneurial advocate.</span></p> <p><span style="font-weight: 400;">In this episode, listen in as Mike discusses his newly-released book,</span> <em><span style= "font-weight: 400;">Get Different. </span></em></p> <p><span style="font-weight: 400;">We also get to pick his brain about how he writes his books, how he chooses his topics, and how the books he writes really manages to capture the attention of entrepreneurs. It is always a lively conversation with Mike!</span></p> <p><em><span style="font-weight: 400;">Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.</span></em></p> <p><strong>Show Highlights:</strong></p> <ul> <li><span style="font-weight: 400;">Mike discusses how each book he writes is inspired by his life’s purpose and his mission to eradicate entrepreneurial poverty and to simplify the entrepreneurial journey.</span></li> <li><span style="font-weight: 400;">Why businesses are fearful of marketing and how to get past that mindset.</span></li> <li><span style="font-weight: 400;">The importance of affirmations.</span></li> <li><span style="font-weight: 400;">Mike shares a powerful and poignant