160 | Creating Sister Brands with Stephanie Clarke, Dahlia Press & Chloe Clarke Paper

<p><span style="font-weight: 400;">Splitting your company into two sister brands is not for everyone. However, it could be an option for you if you are finding yourself with very different product offerings (and a discrepancy in exactly who you're targeting). That was the case for today’s guest, Stephanie Clarke. </span></p> <p> </p> <p><span style="font-weight: 400;">Some of you might remember Stephanie as she’s been on the podcast before. If you need a refresher, make sure to go back and listen to Episode 21 where we talked about how she’s built her team and her packaging solutions. Stephanie is the founder of two sister brands, Dahlia Press and Chloe Clarke Paper. Dahlia Press is her wholesale and direct to consumer business and her new brand, Chloe Clarke Paper was created for custom work such as wedding invitations and branding projects.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, you’ll get to hear her story of what inspired her to split her company into two different brands. This has been a great move for Stephanie both personally and professionally and she shares how it’s improved the quality of her life and business. </span></p> <p> </p> <p><span style="font-weight: 400;">Stephanie gives us insight into what she did to make this dream a reality including who she leaned on for support during this transition and the things she did to make it go as smoothly as possible. If this is something you’ve been considering for your business, you’ll want to listen closely as she shares her advice on moving forward with this transition.</span></p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How Stephanie’s business model has changed over the past year</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How separating the brands has helped to smooth processes of marketing, communication and more</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Stephanie’s d