160. B2B Sales With Human-Centered Communication w/ Ethan Beute

<p>If you’d like to be able to sit down with an expert like <a href="https://www.linkedin.com/in/shephyken/" target="_blank">Shep Hyken</a>, CAO at Shepherd Presentations, or <a href="https://www.linkedin.com/in/dantyre01/" target="_blank">Dan Tyre</a>, Direct or at Hubspot, to ask them about how to implement human-centered communication techniques in your organization, well, you can.&nbsp;</p> <p></p> <p>In this episode, you will hear the suggestions that Dan, Shep, and I had for Julie, a sales professional in the continuing education space.&nbsp;</p> <p></p> <p>I’m <a href="https://www.linkedin.com/in/ethanbeute/" target="_blank">Ethan Beute</a>, Chief Evangelist at <a href="https://bombbomb.com/" target="_blank">BombBomb</a>, host of <a href="https://bombbomb.com/blog/the-customer-experience-podcast-ethan-beute/" target="_blank">The Customer Experience Podcast</a>, and co-host of the CX Series on the <a href="https://sweetfishmedia.com/b2b-growth/" target="_blank">B2B Growth Show</a>. Join me to hear sales insights from our experts, and if you’d like to join our next live, interactive roundtable event, preorder the <a href="https://bombbomb.com/book/human-centered/" target="_blank">book</a> written by me and <a href="https://www.linkedin.com/in/stephenpacinelli/" target="_blank">Steve Pacinelli</a>.</p> <p></p> <p>Here are some thoughts from the episode:</p> <ul> <li>From Dan: In 2021, we don’t sell, we help</li> <li>From Shep: Connecting with people is warmer with video</li> <li>Human-centered design can drive your sales research</li> <li>Adding desirability to the intersection of viability and feasibility</li> <li>You’re invited to our next interactive roundtable events on Oct. 5 and Oct. 21</li> </ul> <p></p> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq" target="_blank">Spotify</a>, <a href="ht