16. Digging into Data Part 2 - Reviewing Social Media Data

<p><span style="font-weight: 400;">WHOA NOW. Are you ready for part 2 of our Digging into Data Series? We hope you&rsquo;re enjoying this data deep dive as much as we are. In this podcast we are reviewing social media data! We&rsquo;re covering what you should review, the tools you can use to make it easier, how to interpret those tricky social metrics, and how often you need to review it. Social media isn&rsquo;t just for millennials, we should all understand if it&rsquo;s working or not!&nbsp;</span></p> <h2>Transcription&nbsp;</h2> <p><span style="font-weight: 400;">0:00&nbsp;&nbsp;</span></p> <p><span style="font-weight: 400;">Hello, and thank you for joining me. I'm Monica Pitts. Welcome to Marketing with Purpose. Today we are doing the second part of our series on reviewing marketing data to make decisions and today we are going to talk about social media data. I am not going to sit on my pulpit and tell you all about how amazing it is to review all of your marketing data because I'm assuming that you know how amazing it is or else you would not have tuned in today to listen to this incredibly interesting podcast about data. I really love data because not just the Star Trek character either although I was nearly raised with him because my dad's a total Trekkie. But I love marketing data because I think that marketing is just a huge science experiment and I love to see how all of my efforts come through in the end. And digital marketing is very special because it is so incredibly trackable. I love looking at the data because I understand it, but I find that a lot of my clients are very overwhelmed with data. They get these reports from me, and they never look at them because they don't understand them. And then I started writing them emails about all the data that I found and they said, Monica, I don't understand any of it. So then I make them sit in meetings with me while I draw them pictures just like my Edward Jones agent does for me about my retirement. And then they start to feel a l