#16: Creating Great Links that Boost Your Website's Ranking

<p>In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:23 – What goes into a great link?</li> <li>00:40 – The more people link to you, the better you will rank.</li> <li>00:55 – Not all links are created equal. <ul> <li>01:20 – Look for domain authority</li> <li>02:00 – Look at how relevant a link is</li> <li>02:30 – Linking sites with related topics</li> <li>02:55 – Do-follow links vs. no-follow links</li> <li>03:50 – <a href= "https://moz.com/blog/how-long-does-link-building-take-influence-rankings"> Study by Moz</a>: The effects of links and where you’re linking from</li> </ul> </li> <li>04:30 – How easy is it for someone to build a certain link? <ul> <li>05:05 – Google knows the difference between user-generated content and non-user-generated content</li> <li>05:30 – Links that can’t be easily manipulated are much more powerful.</li> </ul> </li> <li>06:00 – Don’t make too many links too quickly. <ul> <li>06:38 – Continuing with the same velocity will eventually make your ranking jump</li> <li>07:00 – Stay consistent with your speed as you build links.</li> </ul> </li> <li>07:30 – Link Blending <ul> <li>07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links</li> </ul> </li> <li>08:30 – Getting links from high-ranked sites by using the same keywords</li> <li>09:40 – A Link Wheel <ul> <li>10:00 – Cross linking and multiple tiers of links</li> <li>10:20 – All the sites are boosting each other up</li> <li>10:45 – Apply this tactic in a “white hat” way.</li> </ul> </li> <li>11:30 – Check out tomorrow’s episode! </li> </ul> <h3>3 Key Points:</h3> <ol> <li>Not all links are created equal—look for domain authority and relevancy.</li> <li>Use links that can’t be easily manipulated.</li> <li>Stay consistent with the number of links you are adding throughout the life of yo