159 – Marketing’s Role in Digital Transformation

<p><a href="https://www.linkedin.com/in/edwardmarx/" rel="noopener noreferrer" target="_blank">Ed Marx</a>, chief digital officer at Tech Mahindra and author of <a href="https://www.amazon.com/Healthcare-Digital-Transformation-Consumerism-Accelerating/dp/0367476576" rel="noopener noreferrer" target="_blank"><em>Healthcare Digital Transformation</em></a>, is in the house to share some provocative thinking about how marketing and culture can either be catalysts for digital change or prevent progress from happening. Healthcare martech stacks are often a glut of point solutions Frankensteined together without a lot of knowledge of the data that flows between them. So how do we reimagine and invest properly? All that, plus the Flava of the Week about trade media blind spots. </p><p>Shout-out to the <a href="http://martech.health/" rel="noopener noreferrer" target="_blank">Martech.Health</a> directory, and the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo! Check out Ed’s podcast, <a href="https://www.thehcigroup.com/podcast" rel="noopener noreferrer" target="_blank">DGTL Voices</a>, one of the newest shows on Shift.Health. </p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>