159. Amazon: A Behavioral Economics Analysis Episode

<p><span style="font-weight: 400;">I know these behavioral economics analysis episodes are very popular. The ones on Starbucks and Peloton have quickly risen through the ranks to become the third and fourth most downloaded episodes ever on the show (and as we are on the precipice of our 3 year anniversary that is a pretty big feat!). There are also analysis episodes on Apple Card, Costco, and Disney and as you know today we will be talking about Amazon. </span></p> <p><span style="font-weight: 400;">I am so honored to announce that</span> <em><span style="font-weight: 400;">What Your Customer Wants and Can’t Tell You</span></em> <span style= "font-weight: 400;">is now an award-winning book! The International Book Awards were just announced and my book was a finalist in two categories. According to their website and press release, books published from January 2019 to May 2021 were eligible and there were over 2000 entries amongst the various categories. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:08] Today’s episode is a behavioral economics analysis of Amazon.</span></li> <li><span style="font-weight: 400;">[01:50] I am so honored to announce that</span> <em><span style="font-weight: 400;">What Your Customer Wants and Can’t Tell You</span></em> <span style= "font-weight: 400;">is now an award-winning book!</span></li> <li><span style="font-weight: 400;">[03:27] In case this is your first behavioral economics analysis episode with The Brainy Business, what you can expect is a fairly rapid-fire list of things I see from Amazon where they are using tactics that tie back to concepts from behavioral economics.</span></li> <li><span style="font-weight: 400;">[06:05] And this gets to the first and possibly most important piece of behavioral science built into the entire company of Amazon, which comes back to the biggest mistake I have said time and again most businesses make when trying to implement behavioral science into their work or just workin