#158: Tactical Tuesday: Will Apple's Latest Update End the Era of Facebook Ads?

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about the impact of Apple’s latest IOS 14 software update, particularly when it comes to digital marketing using Facebook and Google ads.</span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Apple’s latest IOS 14 update, released in mid January, will have a great impact on businesses who rely on Facebook and Google ads for revenue generation.</span></li> <li><span style="font-weight: 400;">The update will directly impact collecting and tracking user data - the primary feature of online ads for prospect and customer targeting. </span></li> <li><span style="font-weight: 400;">This will affect small businesses who rely on Facebook ads to track ROI and it will affect Facebook’s bottom line as well. </span></li> <li><span style="font-weight: 400;">Apple is responsible for 55% of all web traffic. </span></li> <li><span style="font-weight: 400;">Currently, Facebook helps advertisers target a specific group of people within a particular market. With the new update, tracking the return on ads and conversions will become almost impossible.</span></li> <li><span style="font-weight: 400;">The mandatory Apple update will prompt users to agree to their data being shared.</span></li> <li><span style="font-weight: 400;">A 50% drop in revenue could be observed for small businesses once this update is released. </span></li> <li><span style="font-weight: 400;">In addition, ad tracking attribution will go from 28 days to 7 days, greatly reducing the time you have to convert prospects into customers. This could have a trickle-down effect on other web applications and phone operating systems.  </span></li> <li><span style="font-weight: 400;">If you rely on ads for revenue generation, there are steps you can take to