157: What's a Visual Brand and Why Do You Need One?

<p>Let Me Give It To Ya Straight:</p> <ul> <li>Did you know 30% of our brains are taken up by neurons devoted to visual processing as compared to 8% devoted to touch and only 3% devoted to hearing.</li> <li>People have the ability to process visual information 60,000x faster than text information!<br /> <br /></li> <li>63% of social media is made up of images AND photos on Facebook get 53% more likes than the average post.<br /> <br /></li> <li>You have 8 seconds to make an impression and get someone’s attention before they click to something else. That’s shorter than the attention span of a goldfish.</li> </ul> <p>Alright, did I get your attention? Long story short: visuals matter. And today I’m going to walk you through ways that you can share stories through the images, fonts, colors, and styles you are sharing online. I get it, we all know that stories matter but maybe we’re struggling with how to share stories through the images we’re trying to make all "Instagram worthy."</p> <p>This episode is to show you that visuals of your brand go FAR beyond being aesthetically pleasing or "pretty"- they can truly make you brand and personality memorable, professional, ... and most importantly, move your bottom line.</p> <p>Ready to post with purpose? Thought so!</p>