#157 - Trevor Pare: What to Do When Cold Email Works Too Well (Part 1)

<p>In the following two episodes, we are joined by Trevor Pare, the co-founder of DarkRoast Digital, a graphic design shop for marketers who need high quality design work.</p> <p>Trevor is crushing cold email. Actually, he had to pause his outreach campaign because it was working too well!</p> <p>We wanted to find out what he did to achieve such success, so we invited him to chat about growth and the secret of his cold outreach campaigns. Enjoy!</p> <p><strong>What We Cover In This Episode:</strong></p> <p>- How Trevor and his company got started with cold email<br /> - The biggest mistake they was making at the beginning<br /> - How much time it takes to articulate messaging and value proposition<br /> - How they figured out the right persons to work with<br /> - The advantages and disadvantages of being super-specific about your target group<br /> - What personalization is for Trevor and how he approaches it<br /> - How to refine the multichannel approach to cold email<br /> - What CTA’s to use in follow ups if your cold outreach already works great<br /> - The benefits of a long-term holistic approach to cold email</p> <p>Stay tuned for Part 2 of our conversation with Trevor Pare, where he’ll discover more secrets of his phenomenal success with cold emailing.</p> <p><strong>Resources:</strong></p> <p>- DarkRoast Digital – <a href= "https://darkroast.co/">https://darkroast.co/</a> <br /> - Connect with Trevor Pare: <a href= "https://www.linkedin.com/in/trevor-pare/">https://www.linkedin.com/in/trevor-pare/</a> <br /> - Sign Up for Our Course - Cold Email Outreach Masterclass - <a href= "http://course.quickmail.io">http://course.quickmail.io</a> </p>