157 - Creating Moments That Matter in Marketing, with Alex Olley

<p>Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them.</p><p>&nbsp;</p><p>Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rates.&nbsp;</p><p>&nbsp;</p><p>He chats with Daniel about creating moments that matter with clients and how to turn potential customers into stark, raving, mad fans of your product. Then, he and Daniel discuss the best ways to remove friction in the buying process and explain why A/B testing is a marketer’s best friend.&nbsp;</p><p>&nbsp;</p><p>0:00 Intro</p><p>4:05 Moments That Matter</p><p>9:45 Account-Based Marketing</p><p>13:25 Removing Friction</p><p>24:04 A Hill to Die On</p><p>24:48 Getting on the Same Page</p><p>27:40 Test It</p><p>30:11 Words of Advice&nbsp;</p><p>33:12 Contact Us</p><p>&nbsp;</p><p>Follow Alex:</p><p>LinkedIn: https://www.linkedin.com/in/alexolley/</p><p>https://reachdesk.com</p><p>&nbsp;</p><p>Follow Daniel on Twitter <a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">https://www.twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>Sign up for The Marketing Millennials newsletter:&nbsp;</p><p><a href="http://www.workweek.com/brand/the-marketing-millenials" rel="noopener noreferrer" target="_blank">www.workweek.com/brand/the-marketing-millennials</a></p><p>&nbsp;</p><p>Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:</p><p><a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p>