157. 3 Things Every Online Marketer Needs To Know To Successfully Scale Their Online Course Funnels

<p><span style="font-weight: 400;">This week on The Shine Show, we’re tackling the number one mistake holding most online course creators back (and what to do if you’ve already made it)! </span> <span style="font-weight: 400;">But first, we’re heading to my kitchen.</span></p> <p><span style="font-weight: 400;">Recently I set out to bake a cake. I had all my ingredients lined up; my apron was on, the oven was ready, and the instructions were simple (no double tray situations - if you remember back from #quesadillagate). </span></p> <p><span style="font-weight: 400;">What could possibly go wrong? </span></p> <p><span style="font-weight: 400;">I diligently measured all the ingredients and mixed them nicely into a .....runny, disgusting tasting goop!</span></p> <p><span style="font-weight: 400;">WHAT THE…..</span></p> <p><span style="font-weight: 400;">My culinary expert and cooking extraordinaire husband Emil came home to the goopy mess and was determined to solve the case. </span></p> <p><span style="font-weight: 400;">Flour, check. </span></p> <p><span style="font-weight: 400;">Butter, check. </span></p> <p><span style="font-weight: 400;">Eggs, check. </span></p> <p><span style="font-weight: 400;">Half a cup of baking powder, check. </span></p> <p><span style="font-weight: 400;">"Wait, wait, wait. Half a cup of baking powder?" He burst out laughing. It was on this day I learned a very important, soapy-tasting lesson on the difference between baking soda and baking powder. </span></p> <p><span style="font-weight: 400;">In the wrong proportion, this one little ingredient caused my whole cake to be an unwanted, overlooked waste of effort. </span></p> <p><span style="font-weight: 400;">But if I had simply tweaked that one ingredient, my cake would have been a huge success, and the whole family would have queued up, ready to savor a slice. </span></p> <p><strong>The same goes for an online course. You might have all the right ingredients, but if one thing is slightly out of proportion, your whole online course cake co