156: Is your wine being overlooked? | Marketing Tip Monday

<p><a href="https://www.winebusiness.com/news/article/232120/">Most wine shoppers purchase from retail outlets, whether online or in person</a>. This means that the majority of your wine sales probably aren't coming from your tasting room or even your winery's website, where you have a controlled platform from which to deliver the message of your brand's sustainability. With the search for sustainable goods on the rise, you need a way to let wine enthusiasts know about the sustainability of your wine when you can't be there to tell them.</p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.</p> <p>Today we talk about how you can help your customers find your sustainable wine.</p> <h1>Can your wine be identified as sustainable?</h1> <p>Wine Intelligence and Full Glass Research conducted <a href= "https://wineinstitute.org/press-releases/consumer-trade-research-shows-increased-demand-for-sustainably-produced-wine/"> consumer and trade research</a> on perceptions of sustainable winegrowing, certification, and practices. Here are five exciting insights from their research:</p> <ol> <li><strong>Consumers seek easy ways to find and identify sustainable wine</strong>, like clear and simple visual cues.</li> <li><strong>"Clear and highly visible labeling"</strong> on wine packages, back label information, and tastings or seminars were seen by the trade as the most useful in supporting the purchase of sustainable wines.</li> <li>While winery websites and tasting events are more effective at communicating wine sustainability, <strong>wine labels and peer recommendations are the most frequently used sources</strong> for identifying sustainable wines</li> <li>Sustainably produced wine has the high