156. From Marketing Mess to Brand Success, with Scott Miller

<p><span style="font-weight: 400;">Today I am so excited to have Scott Miller back on the podcast to talk about marketing and branding, some of my favorite things! I really love the way Scott puts his books together, broken into 30 chapters with great, brain-friendly tips that you can begin implementing one day at a time. Essentially, the thought is that you can take a month and learn one lesson each day to uplevel in that particular area. </span></p> <p><span style="font-weight: 400;">As you’ll hear more in the conversation, this is the second book in a planned series of 10; the first of which Scott discussed</span> <em><span style= "font-weight: 400;">Management Mess to Leadership Success</span></em> <span style="font-weight: 400;">last time he was on the show. Today is about going from</span> <em><span style= "font-weight: 400;">Marketing Mess to Brand Success</span></em><span style="font-weight: 400;">, plus a funny story about a popular product that was originally called the “I-Suck” – can you guess what it is? Hear the answer and learn more about Scott and his work in the show. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:06] In today’s episode, I’m delighted to bring back Scott Miller of Franklin Covey.</span></li> <li><span style="font-weight: 400;">[01:17] Today is about going from a marketing mess to brand success. </span></li> <li><span style="font-weight: 400;">[04:15] Scott shares more about who he is and what he does. He is a 25 year associate of the Franklin Covey Company. </span></li> <li><span style="font-weight: 400;">[05:00] Today, we focus on</span> <em><span style="font-weight: 400;">Marketing Mess to Brand Success</span></em> <span style="font-weight: 400;">– the second of a ten-book series. </span></li> <li><span style="font-weight: 400;">[05:56] If you have something to say, write a book. Your book has not been written until you have written your book. </span></li> <li><span style="font-weight: 400;">[07:44] Scott’s bo