#156 - David Fowler: Top Deliverability Tips from an Email Veteran

<p><span style="font-weight: 400;">Our special guest in this episode is an email veteran who has been involved with and managing email related activities since 2003. David Fowler is probably the most knowledgeable deliverability expert that we will ever have on the show, so take a notepad and enjoy his stories from the battlefield!</span></p> <h1><strong>HERE’S WHAT WE COVER IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should care for deliverability </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where to start from if you want to build deliverability right</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What is digital reputation and how to improve it</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to treat follow ups and the best ways to go about them </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How a CTA can help you decide whether to move someone off of your campaign</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Creating strict rules or swimming in unclarity until we hit the problem</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How engagement builds up your reputation</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How long it takes for your reputation to be reset</span></li> </ul> <p><span style="font-weight: 400;">The real beauty of email is that you can test anything. As David says, it has and will always be a marathon, so keep training and enjoy the challenge! </span></p> <p><span style="font-weight: 400;">To thank him for all the tips he generously shared with us, connect with him on</span> <a href= "https://www.linkedin.com/in/oregonlimey"><span style= "font-weight: 400;">LinkedIn</span></a> <span style= "font-weight: 400;">or</span> <a href= "https://twitter.com/oregonlimey"><span style= "font-weight: 400;">Twitter</span></a><span style= "font-weight