155. What is Behavioral Baking?

<p><span style="font-weight: 400;">Today I am excited to share a favorite analogy I came up with while writing my book,</span> <em><span style="font-weight: 400;">What Your Customer Wants and Can’t Tell You</span></em><span style="font-weight: 400;">. It has also been awesome to see how well this is resonating with readers, at speaking engagements, and in the interviews I’ve done so far. It is one of those great comparisons that people just</span> <em><span style="font-weight: 400;">get</span></em><span style= "font-weight: 400;">. Which I love! </span></p> <p><span style="font-weight: 400;">I know a lot of people have been asking questions like “How do I start applying behavioral economics in my business?” or “What is the best approach?” or “Where do I start?” </span></p> <p><span style="font-weight: 400;">This idea of behavioral baking is my answer. Because it has resonated so well, I felt it needed its own dedicated episode, so here we are. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:06] Today’s episode is all about behavioral baking.</span></li> <li><span style="font-weight: 400;">[02:21] Once you have an understanding of some key concepts in behavioral economics, it is time to start combining them for application.</span></li> <li><span style="font-weight: 400;">[03:18] Understanding the ingredients is important as you get started. A very basic knowledge can get you ready for some easy recipes. You will probably start out with something simple like a boxed mix as you establish a comfort zone.</span></li> <li><span style="font-weight: 400;">[04:56] Each new step presents another opportunity to learn, but you will grow as you rise to each challenge. </span></li> <li><span style="font-weight: 400;">[05:19] Lesson: even when you are trying to copy something, it is harder than it looks and will take a little practice to master that new technique.</span></li> <li><span style="font-weight: 400;">[05:52] The ingredients you learn about individua