155 – Know Your Customer … Then Do Something About It

<p>You’ve got data about your patients. What are you going to do with it?? <a href="http://ddstrategies.net/" rel="noopener noreferrer" target="_blank">Drew Diskin</a> joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence. </p><p>All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. Shout-out to the <a href="http://martech.health/" rel="noopener noreferrer" target="_blank">Martech.Health</a> directory, and the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo!</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>