#155 – A startup pivot years in the making: André Ferraz, Incognia

<p>From the Brazilian city of Recife, André Ferraz co-founded a startup out of a research project. That was In Loco Media, a company that used geopositioning technology for marketing. Eventually, the retail giant Magazine Luiza bought the startup.</p><p>But years before that sale, André was already working for years on using that same technology to solve another huge problem: online security. His new company, Incognia, has gone on to raise a Series A and be present in 200 million devices worldwide.</p><p>In this episode, André and I talk about:</p><ul><li>André&apos;s journey from a computer science researcher to a startup founder;</li><li>Lessons on cap table management, pivoting, exiting, and fundraising;</li><li>Incognia&apos;s creation and André&apos;s view on the future of artificial intelligence.</li></ul><p>My name&apos;s Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!</p><p><br/><br/></p><p>Building good sh*t in Latin America?<br/><br/><a href='https://go.latitud.com/'>Find out how to pen your startup the right way</a><br/><a href='https://meridian.latitud.com/'>Request early access to the Meridian international business account</a> <br/>Or simply <a href='https://updates.latitud.com/newsletter'>sign up for our newsletter</a> for more content on navigating the LatAm startup ecosystem.<br/><br/>Follow us on <a href='https://www.linkedin.com/school/latitudlatam'>Linkedin</a> / <a href='https://twitter.com/latitudlatam'>Twitter</a> / <a href='https://www.instagram.com/latitudlatam'>Instagram</a> / <a href='https://open.spotify.com/show/0dnDFI8sk9veyQ3yJwr2cm'>Spotify</a>. </p>